How to Optimize a LinkedIn Profile

09/29/2022 1:53pm

Did you know that LinkedIn is projected to have close to 66.8 million monthly active users in the United States this year? LinkedIn is a professional networking platform that gives an excellent opportunity to connect with professionals and grow your business. Is your business making the most out of LinkedIn?  Do you want to optimize your page to generate more leads? Keep reading to get tips on how to optimize your LinkedIn profile.

Best Practices on LinkedIn Profile Optimization

LinkedIn is a great place to start for businesses to connect with other companies, find new clients and employees, and keep up with industry trends. But before you can start reaching out and making connections, you need to complete and optimize your profile. According to LinkedIn, pages with complete information get 30% more views weekly. It will be easier for potential customers to find you and build trust. 


Post a Great Profile Pic and Banner

People first notice the profile picture and the banner in your account. The profile pic is usually the company’s logo resized to fit the LinkedIn profile image. The banner is the place you can get creative and make it your own. The banner can be an appealing image that reflects your company’s vision and culture.

Optimize Company Description

When drafting your company description, ensure your text is easy to read and understand. Be sure not to use too many buzzwords or jargon that might confuse readers or make them think twice about whether they want to work with you. Also, any person reading about your company is only interested in where your company stands right now, so if you are adding awards and recognitions, add the latest ones only. Adding keywords related to your business will be great, as LinkedIn descriptions are search engine friendly.

Share Valuable Content Regularly 

LinkedIn says that companies that post regularly see 2X more engagement. Posting unique, fresh, and valuable content regularly, along with appealing images, will surely help boost your LinkedIn presence. LinkedIn supports long-form content; it is an ideal space to showcase your domain expertise. 

Include CTAs

CTAs (short for call-to-action) are the words or graphics on a page that tell visitors what to do next. You can add CTAs on LinkedIn at the top of your profile and throughout your posts. Make sure to include a link to your website or other landing pages in your CTA so the visitors can go directly there if they want more information about you or whatever you are promoting. It will help them find exactly what they're looking for and reduce the bounce rate.

Grow Your Audience

The growth opportunities significantly increase once you have 150+ LinkedIn followers. Ask your colleagues and friends to start with, and then you could invite your connections to follow you too. Engaging with posts related to your area of expertise and sharing content posted by others will also help increase your reach. LinkedIn also allows you to target the kind of audience your business would want to talk to. You could direct your posts only to a specific group of people who are likely to find value in your content based on gender, location, age, etc.

Benefits of Optimizing Your LinkedIn Profile

Optimizing your LinkedIn profile is a great way to get more leads and attract new customers. Here are some of the benefits:

Build Brand Awareness

You can build your brand by targeting your audience and adding them to your network. When you regularly post to your profile discussing your brand and providing information that will be useful to your audience, they will automatically purchase your goods or services. Your business will start growing once people begin to recognize your brand. The more followers you have on LinkedIn, the more likely people will see your posts which will also help with SEO.

Helps Build Relationships

LinkedIn is a great way to connect with other professionals in your industry and find potential clients. People are more likely to trust you if they see that you have credible connections with people they already know and trust. Being active on LinkedIn is a good way to build relationships with potential customers and partners.

Get Found by Recruiters and Applicants

If your LinkedIn profile contains information about what qualifies an applicant for a position or the kind of culture they'd be working, it will help recruiters find the ideal candidate for their openings. Recruiters frequently look at LinkedIn profiles when they're looking for new employees. Similarly, if someone is looking for employment opportunities at your company, having a well-written profile will help them find out more about the type of employer you are and whether or not it would be a good fit for them (and vice versa).

How Can LinkedIn Help Generate Sales?

You're probably familiar with LinkedIn as a social network, but did you know it can help you generate sales too?

Market Research

LinkedIn is a great place to discover your competitors and know what strategies work best for them. It will help you decide what to offer your customers, which your competitor isn’t. LinkedIn also gives great insight into the potential buyer, their likes and dislikes, their contacts, and many more details. With LinkedIn, you get to know your competitors and customers, what else can you ask for?

Build Trust

LinkedIn is a fantastic tool for building your online reputation and domain authority.

Building a brand image requires a lot of trust. When your contacts post recommendations on how they benefited from your company, trust is automatically established, and as a result, more clients will choose to work with you. 

LinkedIn is excellent for businesses and individuals alike. Every professional organization should be a part of this platform and leverage its features. If you need any help in setting up, optimizing, or managing your LinkedIn or other social media accounts, contact Xocial Gong. We strive to generate leads and grow small businesses with customized social media marketing solutions. Call (323) 405-9442 or click here for more details.