LinkedIn Live: How to Use Live Streaming for Business Growth

04/30/2023 9:35pm

By: Damien Orozco

LinkedIn is a powerful platform for professionals and businesses alike. With over 900 million users, it's an excellent platform for networking, building your personal brand, and growing your business. But with so many people vying for attention, it can be challenging to stand out from the crowd. That's where LinkedIn Live comes in. 


Keep reading to learn how you can leverage live streaming to accelerate the growth of your business.

What Is LinkedIn Live?

LinkedIn Live is a feature that allows you to broadcast live video content directly to your network. It's an excellent way to engage with your audience in real-time, build trust and authenticity, and generate leads and conversions.

Benefits of LinkedIn Live for Business Growth

  1. Improved Engagement and Reach

Live streaming is an excellent way to increase engagement and reach on LinkedIn. According to LinkedIn, social videos generate 1200% more shares than text and image content combined. Live video is also more likely to show up in the LinkedIn algorithm, making it more visible to your audience. By going live, you can increase your chances of reaching a wider audience, engaging with them in real-time, and building meaningful relationships.

  1. Building Trust and Authenticity

One of the most significant benefits of live streaming is the ability to build trust and authenticity with your audience. Live video allows you to showcase your personality, expertise, and thought leadership in a way that static posts can't. It humanizes your brand, making it more relatable and trustworthy. By providing value to your audience through live streams, you can establish yourself as a thought leader and build meaningful relationships with potential customers.

  1. Generating Leads and Conversions

Another benefit of live streaming is the ability to generate leads and conversions. Companies that use video marketing generate 49% more revenue than those that don't. Live video can help you achieve this by providing a more personalized experience for your audience, allowing them to ask questions, provide feedback, and interact with your brand in real-time. By providing valuable information and building trust, you can convert viewers into customers and grow your business.

  1. Providing Value to Your Audience

Finally, live streaming allows you to provide value to your audience in a way that static posts can't. By going live, you can share your expertise, provide insights and advice, answer questions, and provide valuable information that your audience can't get anywhere else. This helps build a loyal following and establishes you as an authority in your industry.

Equipment and Technical Requirements

To set up a LinkedIn Live stream, you'll need to meet specific technical requirements. First, you'll need a LinkedIn Page with at least 150 followers to be evaluated for LinkedIn Live access. You'll also need a third-party streaming tool that's compatible with LinkedIn Live, such as Restream or StreamYard. Finally, you'll need equipment such as a camera, microphone, and a stable internet connection.

Planning Your Content

Before you go live, plan your content carefully. Consider your audience and what topics would be most relevant and valuable to them. Plan an outline of your talking points and any visuals or slides you'll need to support your presentation. Make sure you have a clear idea of what you want to achieve with your live stream, whether it's to educate, entertain, or inspire your audience.

Promoting Your Live Stream

To maximize your reach and engagement, promote your live stream in advance. Consider using LinkedIn and other social media platforms to advertise your upcoming live stream, including the date, time, and topic. Use hashtags, share teasers and trailers, and encourage your followers to mark their calendars and set reminders.

Phone recording video of talking women.

Create a Comfortable Environment

When it's time to go live, make sure you're prepared and ready to engage with your audience. Start by introducing yourself and providing some context for your live stream. Encourage your viewers to introduce themselves and ask questions in the comments section. Respond to comments and questions in real-time, and be sure to thank your viewers for tuning in.


Keep the Audience Engaged

During your live stream, try to keep your audience engaged. Avoid long pauses or awkward silences by preparing some prompts or questions in advance. Use visual aids such as slides or screen sharing to break up the talking points and keep your audience interested.

Have a Clear Call-To-Action

Finally, make sure to end your live stream with a clear call to action. This could be asking viewers to follow your LinkedIn Page, sign up for your email newsletter, or check out your website for more information. Don't be afraid to remind your viewers of the value you provide and how they can stay connected with your brand.

Creating Compelling Content

One of the keys to a successful LinkedIn Live stream is creating compelling content. Consider your audience and what topics would be most relevant and valuable to them. Aim to provide valuable information, insights, and advice that your viewers can't get anywhere else. Use visual aids, such as slides or screen sharing, to break up your talking points and keep your audience engaged.

Monitoring and Responding to Comments

During your live stream, monitor and respond to comments and questions. Encourage your viewers to ask questions and provide feedback throughout your stream. Respond to comments as soon as possible, and be sure to thank your viewers for tuning in. Consider using a moderator or assistant to help you manage comments and questions if necessary.

Analyzing Performance Metrics

After your live stream, analyze your performance metrics. Look at the number of viewers, engagement rates, and other metrics to understand how well your live stream performed. Use this information to improve future live streams and refine your content strategy.

Successful LinkedIn Live Streams

By partnering with influential guests and focusing on timely and relevant topics, companies like Hootsuite, BCG, and Vimeo have been able to generate engagement and build a loyal following.

Final Words

LinkedIn Live is a powerful tool for businesses looking to grow their audience and build meaningful relationships with potential customers. So why not give it a try and see how LinkedIn Live can help you grow your business today?


Ready to take your business growth to the next level with LinkedIn Live and the other latest features of LinkedIn? At Xocial Gong we help you leverage this powerful platform for maximum impact. We can help you grow your business using social media and other digital platforms with custom-designed solutions. Call us at 323-405-3872 for more information.