How to Use LinkedIn Videos to Boost Your Business

03/19/2023 8:56am

By: Damien Orozco

Videos have gained immense popularity over the past decade. The tangible representation of reality captivates the audience, making them crave more. When it comes to promoting your brand, videos on various social media platforms are highly effective. 

LinkedIn is one of the most popular social media platforms for professionals and businesses. With its user base consisting primarily of decision-makers and professionals, it offers a unique opportunity for small business owners to reach their target audience with relevant content. One of the latest features on the platform that can help businesses gain more exposure is LinkedIn Videos.

What Are LinkedIn Videos?

LinkedIn Videos are short-form videos that businesses and professionals like you can upload to the platform to share your expertise, showcase products or services, and connect with your audience. LinkedIn Videos can be up to 10 minutes long and can be posted on your LinkedIn profile, company page, or as a status update. However, it is best to post 30-90 second videos for maximum engagement. 

Why Use LinkedIn Videos for Your Business?

Videos are a highly engaging and effective medium for marketing. 72% of customers prefer to learn about a product or service through a video, making it a powerful tool for small business owners to increase engagement and conversions. 

Here are a few other reasons why you should consider using LinkedIn videos for your business:

  • Stand out from the competition: As LinkedIn videos are still a relatively new feature on the platform, creating engaging and informative videos can help your business stand out from the competition.

  • Humanize your brand: Videos are a great way to showcase the people behind your business and help humanize your brand, making it more relatable to your audience.

  • Increase engagement: Videos are more engaging than text-based content, leading to increased views, likes, and shares.

  • Boost brand awareness: Sharing informative and entertaining videos can help increase brand awareness and visibility.

Top Tips to Use LinkedIn Videos to Boost Your Business

LinkedIn videos are a great way to boost your business and reach new audiences. Using these top tips, you can create engaging videos that showcase your brand and position you as an expert in your industry. 

Introduce Yourself and Your Business

One of the best ways to use LinkedIn videos is to introduce yourself and your business. This is a great way to help people get to know you and your brand. In the video, you can talk about your background, your experience, and what inspired you to start your business. 

People always are interested to know the story behind a business. They don’t buy products; they buy stories. When consumers can emotionally connect to your brand, they are more likely to buy from you rather than your competitors.

Showcase Your Products or Services

Another way to use LinkedIn videos is to showcase your products or services. You can create a video that highlights the features and benefits of your products or services and show them in action. This can help potential customers better understand what you offer and how it can help them. You can also use videos to showcase customer testimonials and reviews.

It is important to make your brand look professional, so engaging with video marketing professionals to create your videos is a good idea.

Share Educational Content

LinkedIn is a professional networking platform, so it's a great place to share educational content. You can create videos that offer tips and advice related to your industry. For example, if you run a marketing agency, you could create videos that offer tips on how to improve social media engagement or optimize your website for search engines. By sharing educational content, you position yourself as an expert in your industry and can build trust with potential customers.

Collaborate with Other Businesses

Collaborating with other businesses can be a great way to reach new audiences and expand your reach. You can create videos with other businesses in your industry or complementary industries. For example, if you run a catering business, you could collaborate with a wedding planner to create a video that offers tips for planning a wedding. Collaborating with other businesses allows you to tap into their audience and reach new potential customers.

Use Live Video

Live video is a great way to engage with your audience in real time. Live streams on LinkedIn receive 24 times more comments compared to native videos, and a majority of B2B marketers report a boost in ROI through live streaming. 

You can use LinkedIn Live to host webinars, Q&A sessions, or product demos. This is a great way to get feedback from your audience and answer their questions in real time. 

When it comes to trustworthiness, LinkedIn has a significant advantage over other social media platforms due to its professional persona. LinkedIn content is regarded as more authentic and trustworthy than content shared on other platforms. As a result, businesses and individuals seeking to build trust with their target audience should consider LinkedIn live streaming as a top option.

Optimize Your Videos for SEO

It is important to optimize your LinkedIn videos for SEO. This will help your videos show up in search results and get more views. You can optimize your videos by including relevant keywords in the title, description, and tags. You can also use closed captions to make your videos more accessible and to help them show up in search results.

Create Mobile-Friendly Videos

The global smartphone user base is growing and will reach close to 7 billion by 2024, with most people using their smartphones to access the internet. As a result, optimizing video content for mobile devices is almost mandatory. To achieve this, it's recommended that you use the appropriate layout and a high-quality video that can be adjusted to fit a smaller display. Your content's aspect ratio should range from 1:2.4 to 2.4:1. 

It's also essential to include subtitles for viewers who watch videos on mute while in public, and before publishing, make sure to preview your content on a mobile device.

LinkedIn videos are an excellent way to showcase your brand's face, personality, and voice. They can be your next best step to enhance your brand image. Contact the expert marketers at Xocial Gong if you want to fully leverage LinkedIn videos' power for your business. With the help of results-driven marketing strategies, we assist businesses in scaling up and meeting their objectives. Get in touch with us today to learn more!